“Just Bleed” is one of the most iconic images used within the MMA community, but, more importantly, it’s a mindset shared amongst fans and fighters alike.
The idea behind “Just Bleed” dates back to the first bout of physical confrontation between humans. This age-old concept, however, was memorialized for all to see on October 17, 1997 at UFC 15, when a fan in the stands painted their body, was caught by the UFC’s camera crew, and broadcasted to all for everyone’s enjoyment.
In general, “Just Bleed” represents the carnal desires MMA fans bestow to witness a fist fight and the passion fighters possess to throw down. Sure, blood can be a part of the process, but it’s more about the animalistic instincts of witnessing, or participating, in the protection of territory.
Along with the serious nature of mixed martial artists slicing and dicing one another into shreds, the “Just Bleed” image contextualizes, both in an honest or humorous manner, that no matter what’s going on in the world, fighters are willing to lock themselves into the cage, and fans are more than eager to watch. For instance, in the midst of the current global pandemic, the Ultimate Fighting Championship’s President, Dana White, who self-proclaims to be the biggest fight fan, wanted to push forward—irresponsibly in the opinions of most— with UFC 249, the promotion’s upcoming pay-per-view that was scheduled on April 18, 2020; moreover, some fighters and fans were split on whether the UFC should proceed with the event, but, regardless of anyone’s personal feelings on the matter, everyone—before it was eventually shut down by the powers that be—was going to be watching because, well…”Just Bleed.”
Prompted from the A to Z Challenge at: http://www.a-to-zchallenge.com/.