A to Z Challenge: B is for Branding

Nowadays, how a fighter brands themselves is, arguably, more important than their actual fighting ability.

As independent contractors, every mixed martial artist who fills a corner of the cage is a self-operative CEO. A businesses marketing strategy is important, and the same is true for fighters. Fact of the matter is: the hurt business bruises the egos of the sport’s most savage brutes—and not because they were punched, kicked, or choked into the badlands before a live audience—because they can’t understand why their striking or submission skillset isn’t enough. Many fighters prefer to cage themselves off from social media and the public eye altogether, but, unfortunately, If they don’t put themselves out there, they’ll remain hidden in the shadows, wondering why their stock never rose. 

In recent years, quite a few high-profile prizefighters have turned the dials of their personalities from a minimal level of annoyance to its maximum capacity, creating personas that are perceived as cartoonish. The majority of martial artists who choose to test their craft within MMA’s nearly lawless atmosphere don’t want to be mixed up with playing the role of a “character,” which is respectable. Truth be told: fans just want to feel invested in, whether it’s positively or negatively, the man or woman standing under the spotlight.

Even as an up-and-coming amateur, the sooner a fighter molds a signature to broadcast to the masses, the more recognizable they become. Any brand created, however, doesn’t have to harden like concrete. There is always some flexibility along a fighter’s already difficult journey; it’s just a matter of how the fighter shares their metamorphosis.

Prompted from the A to Z Challenge at: http://www.a-to-zchallenge.com/.


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